DCC WATERBEDS Joins Feeding America to Bring Milk to Children in Need





Madison, WI, October 1, 2018 – Childhood should be filled with playing, learning and growing. But for many children who face hunger, even basic staples like milk – and the nutrients that help power childhood activities – are missing.

Each year, more than 46 million Americans – including 12 million children – are served by Feeding America®, the nation’s largest domestic hunger-relief organization. According to Feeding America, milk is one of the most requested, but least donated items at food banks, meaning children in need across the country are missing out on the essential nutrients, including high-quality protein, it supplies. On average, food banks are only able to provide the equivalent of less than one gallon of milk per person per year. That’s because while Americans are generous with canned and dry goods, many don’t think to donate milk because it’s perishable.

Advanced Comfort Technology (DCC Waterbeds) is launching its promotion – Give the Gift of Dairy – joining to support The Great American Milk Drive.Kicking things off at this year’s World Dairy Expo (Madison, WI), from October 1st through December 31st, 2018, for each DCC Waterbed sold in North America, Advanced Comfort Technology, working alongside Feeding America, will donate a gallon of nutrient-rich wholesome milk to charitable food organizations.

“We are dedicated to promoting the dairy industry, and the women and men that produce our many dairy products,” said Amy Throndsen, the company’s Chief Operating Officer. “When you pick up a gallon of milk at your local store, remember the hard-working dairy families that provided it to you, and consider giving the gift of dairy to a local family in need, too.”

The Great American Milk Drive, the first-ever national program to help deliver highly desired and nutrient-rich gallons of milk to children in need, has delivered more than 1.8 million gallons – that’s over 28 million servings – of milk to-date to Feeding America.

 Hunger has no boundaries and is a problem that exists in urban, suburban and rural communities. The gift of nutrient-rich milk can help feed a childhood and help kids in need realize their potential with full and well-nourished tummies.

Map the Meal Gap shows how hunger impacts every county in the country. With its network of 200 food banks and more than 60,000 food pantries, soup kitchens and emergency shelters throughout the country, Feeding America helps provide food to children in need.

It’s been a challenge for Feeding America to meet the demand for milk due to the lack of donations, but now it’s easier for others to lend a hand and contribute nutritious milk to local food insecure families.

America’s milk brands and dairy farmers are committed to fighting hunger in our communities through this partnership with Feeding America. Together, the dairy community has set a goal of providing 50 million servings of milk, and its essential nutrients, to kids and families in need by 2020.

Nourishing Our Nation – The Need Is Greater Than Ever

Many Americans are pressured financially due to a convergence of economic stresses – which means more people are turning to their local food bank for help. Increasingly, food banks have introduced nutrition criteria for the meals served to clients. More than two-thirds of the groceries distributed by the Feeding America network meet Feeding America’s “Foods To Encourage” guideline, based on the USDA’s MyPlate, which includes a serving of dairy, such as milk.

A network survey of Feeding America food banks revealed that 94 percent of respondents are actively working on improving the nutritional quality of meals provided to food bank clients. Yet, 95 percent of those surveyed say they do not receive enough milk to meet the demand. The number one reason cited is inadequate milk donations.

Milk tops the list of the food items most requested by food bank participants (85 percent), followed by fresh fruits (77 percent) and fresh vegetables (74 percent). While several recent initiatives have focused on getting more produce into feeding programs, The Great American Milk Drive is the first program to help resolve the milk shortage. 

Milk is the top food source of three of the nutrients most likely to be missing in the American diet – calcium, vitamin D and potassium. That’s why we are focused on providing nutrient-rich milk to hungry families to help power the play, learning and growth of children in our communities.

Feeding America thanks those who join The Great American Milk Drive to help feed a childhood for a kid in need in their own community. If you want to individually give to this cause, you can make a donation at milklife.com/give . Your donation will deliver milk to the Feeding America food bank that serves your community when you enter your zip code. 

About Advanced Comfort Technology (DCC Waterbeds)

For nearly 20 years, owners Dean, Audrey, and Amy Throndsen have been telling the “waterbeds for cows” story to dairy farmers around the world. DCC Waterbeds are distributed and installed in dairy barns across the United States, Canada and in over 25 additional countries. Dean has been involved in the agriculture industry since 1975, and he designed and patented the Dual Chambered Cow Waterbeds in the early 2000s. The dual-chamber design revolutionized industry perception of the traditional single-bladder waterbed. Today, Dean, Audrey, and Amy, alongside ACT’s dedicated team, market DCC Waterbeds worldwide, offering consistent comfort, one cow at a time. Learn more at www.dccwaterbeds.com , or find us on Facebook .

About Feeding America

Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 46 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.

About MilkPEP

MilkPEP, Washington, D.C., is funded by the nation's milk companies, who are committed to educating consumers about the many nutritious benefits of milk and ensuring all children have access to fresh, wholesome milk. The MilkPEP Board runs marketing programs, including Milk Life, a multi-faceted campaign highlighting the important role milk plays in helping families reach their full potential, Milk It! a campaign for kids built around their love of milk, and Built with Chocolate Milk, which inspires athletes to perform at their best and recover with low-fat chocolate milk. For more information, go to milklife.com and builtwithchocolatemilk.com.

About National Dairy Council
National Dairy Council (NDC), the non-profit organization founded by dairy farmers and funded by the national dairy checkoff program, has been committed to research-based nutrition education and communications since its start in 1915. NDC is dedicated to bringing to life the dairy community's shared vision of a healthy, happy, sustainable world – with science as its foundation. NDC's staff of registered dietitians, researchers and nutrition experts educate on dairy's contributions to healthy eating plans and

sustainable food systems, including the farm-to-table connection. NDC has helped launch programs to benefit the health and wellness of children and adults, including Fuel Up to Play 60, which encourages youth to consume nutrient-rich foods and achieve 60 minutes of physical activity each day. NDC also helped launch the Future of Food Partnership and The Great American Milk Drive, which both address food insecurity in America. For more information, visit NationalDairyCouncil.org andDairyGood.org and follow NDC on Facebook and Twitter (@NtlDairyCouncil).

DCC Waterbeds Earn Prestigious DLG APPROVED Seal for Cow Comfort

Certification marks completion of rigorous agriculture product testing through Germany-based DLG

[SUN PRAIRIE, WISC. – July 26, 2016] After months of rigorous testing, DCC Waterbeds (Dual Chamber Cow Waterbeds) have been awarded the DLG Technology and Farm Input Test Center’s DLG APPROVED seal for performance in cow comfort. The DLG Technology and Farm Input Test Center delivers top-quality performance testing methodology recognized and trusted by the agriculture industry in Europe.

The DLG Center in Gross-Umstadt near Frankfurt, Germany, perform quality tests on agricultural machinery and farm inputs using a time-tested philosophy and method faithful to the trusted underlying principles of the internationally recognized DLG tests.

“We know that unbiased validation is important for dairy producers in the decision making process.  With the DLG tests on elasticity, tread load, abrasion and slip resistance, DLG has confirmed what we’ve know from our nearly 20 years of history in barns around the world: DCC Waterbeds provide lasting, cow comfort for dairy cows,” said Dean Throndsen, President and CEO of Advanced Comfort Technology, the worldwide distributor of DCC Waterbeds.

“DCC Waterbeds are a popular bedding solution in Germany, The Netherlands and Belgium, so it was important to us to reaffirm to dairy producers that we are committed to meeting the highest cow comfort and product quality standards through being certified by a trusted third-party,” Throndsen added.

Based on test results, the DLG awarded the DLG-APPROVED for criteria that evaluate the comfort and durability properties of DCC Waterbeds for use as dairy bedding.

According to the report, “The DLG-APPROVED test for single value-determining criteria ‘Deformability/Elasticity, Permanent Tread Load, Abrasion, Slip resistance’ includes technical measurements on test stands of the DLG Test Center. The deformability and elasticity, the abrasion resistance, the slip resistance were measured and a permanent tread load was applied. The test was based on the DLG Testing Framework for elastic stable flooring, as of April 2010.”

To view the complete test report, visit www.DLG.org/dcc-waterbed.html

Since it was established 130 years ago, both the DLG organization and the contents of the DLG quality tests for agricultural machinery and farm inputs have gained an excellent reputation.

Over the years, the DLG has introduced many seals of approval in various forms, but they all have one thing in common: they deliver proof of outstanding product quality, based on independent, impartial assessment.

DCC Waterbeds is proud to have achieved certification and received the DLG APPROVED Seal.


For more information about DCC Waterbeds, contact Amy Throndsen at (608) 709-2693 or email support@advancedcomforttechnology.com. For more information about DLG testing, visit www.dlg.org.

Headquartered in Wisconsin, Advanced Comfort Technology, Inc., is a family-owned company that distributes DCC Waterbeds worldwide. ACT, Inc., has been improving dairy cow comfort by providing waterbeds for cows since 1999. For more information, visit www.DCCWaterbeds.com or www.advancedcomforttechnology.com.


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The 16 Advantages of Dairy Sand Bedding

There are SO MANY advantages to sand bedding for dairy cows. University researchers are quoted extensively in dairy magazines and websites touting the advantages of sand.

We thought we’d stretch our humor muscles and come up with a few “advantages” that are often overlooked. Of course all of these “advantages” are the direct result of sand management issues—which are often the direct result of LIFE and things you can’t control. When an employee quits, when you get sick, when it rains and then the sun comes out and you’re behind on field work, when your sand supplier sends you a bad load of sand, when your equipment breaks—all of these things are out of your control, and that’s when the headaches of managing sand can spin out of control, too.

Some of these “advantages” have popped up in barns we’ve visited recently. So, have a chuckle about ol’ Mr. Sand with us. He’s not perfect either.

Did you know that research shows that DCC Waterbeds perform on par with sand bedding in preventing hock lesions and injuries? A 2007 study published in the Journal of Dairy Science reported that 95% of the cows on waterbeds had hock scores of 0 and 1, while 97.5% of the cows on sand had hock scores of 0 or 1 (compared to just 82% of the cows on mattresses having scores of 0 and 1).That means DCC Waterbeds were within 2.5% of sand – those are some healthy hocks on both sand and DCC Waterbeds. Visit http://bit.ly/JDS2007 for the complete study.

Let’s celebrate sand by listing ALL of its "advantages:"

1) Your cows will never be lonely. With the excitement of sand flies joining the cows for a nap in the summer, your cows will always have someone to keep them company. Sand flies are like pets for your cows, irritating little pets.

2) Regular shopping sprees! Since you love shopping, sand allows you to do more of it, more often. With regular repair to your manure handling equipment shopping for parts, pumps, scraper blades and chains is guaranteed.

3) You love paying for things twice! You buy sand endlessly by the ton, and then get to pay to dig it out of the lagoon and haul it out to the fields each year.

4) Cows don’t need to get up for a snack. Isn’t it great that cows under-the-weather love to lick sand? They can just lay around all day and lick the sand until they feel better.

5) Provides a hobby for cows. It may be boring for some people, but collecting rocks can be a magnificent hobby! The variety, size, and composition of stones found in sand can create a lovely rock collection for the aspiring cow collector.

6) Keeps cows fit. Not only do cows get to dig in the sand in the front of the stall and kick the sand out the back of the stall – all, apparently, to stay fit while creating their perfect little sand heaven, but when it rains and snows and the sand gets frozen into chunks, cows can have a sand-ball-fight!

7) Keeps your farm connected. Your balance sheet stays connected with the outside world, and sand helps keep you even more connected – to the price of sand, labor, and fuel as all of your sand hauling equipment guzzle it.

8) Cow pedicures come free with sand bedding. It’s like living in a spa when you have sand bedding, right? The hooves are nice and smooth, sometimes too smooth, sometimes way too smooth.

9) Eliminates idle hands. Have an extra half hour? Don’t go check the score of the game, go rake your sand stalls. Have an extra hour? Don’t go play catch with your kids, go groom your sand stalls. Any time you have a little bit extra, you should probably go rake your sand, or replace it completely. The more often you do, the more comfortable your cows are going to be.

10) Eliminates boredom in the parlor. The parlor is usually a quiet, slow-pace place to work, so with sand, you can combat boredom by having parlor staff wipe off grimy, sand coated udders. Wouldn’t want them to have nothing to do.

11) Cows lie down longer (even when they don’t want to). Ever seen a cow stuck under a free stall loop or a fresh cow struggling to gain footing on sand? On the bright side, she’ll lie down longer.

12) Superior comfort. According to Dr. Mich Schutz at Purdue (#162), sand provides superior cushioning for knees and hocks. We don’t dispute this fact. In fact, we’re happy that DCC Waterbeds on par with sand in terms of comfort.*

*Sand must be at least 6-8 inches sloped from head to tail, and the rear level should not be below the curb. Approximately 40 pounds per stall per day should be added to the stalls. Stalls must be the correct dimensions. Stalls should be groomed during milking (2-3 times per day). Compare to DCC Waterbeds cleaning.

13) Sand does not support bacterial growth. Sand is inorganic, so bacteria find the environment hostile, helping prevent mastitis.**

**Sand must be groomed to prevent pooling of liquid and manure in the sand creating “dirt” where bacteria can freely grow. Grooming and refilling are extremely important, regardless of whether it is a busy season or you have an emergency to attend to. Also, when using a sand-manure-recycling system you must make sure the sand gets clean and dries. Compare to the maintenance of DCC Waterbeds.

14) Sand is easy to maintain during milking.***

***Unless you are the one milking. Or you are looking to cut down labor costs. Or you’ve switched to robots, so no one is milking, then you’re just disrupting the cows. 

15) Sand is cool in the summer.****

****If the cow lies on top of the freshly groomed sand beds and doesn’t dig down deep. IF. 

16) Sand is relatively inexpensive^

^If you have an available source of inexpensive sand or happen to have a dairy set up for sand-manure-separation (a system that can cost upward of $1,000,000). Otherwise, when you add in labor, sand costs, and equipment wear and tear, the cost of sand may not justify the relative comfort levels. 

Accessories not included: Sand hauling equipment, sand blowers, sand levelers, sand rakes, front-end loaders, manure equipment replacement parts, fuel.

Author's note: We at DCC Waterbeds intend this to be a humorous, tongue-in-cheek message about some of the headaches of managing sand. Of course we know that all dairy producers - sand/waterbed/flat mat/manure solids/pasture based/etc. - are doing their best to create optimal levels of cow comfort. Our point is simply this: not everyone believes that managing sand is worth the effort, or find themselves in a position where they do not have the resources to manage it at a high enough level to maintain cow comfort. We hope you can laugh with us. After all, we sell cow waterbeds and get laughed at all the time.  

DCC Waterbeds are NOT flat cow mattresses

Many times producers will tell us that they “don’t like mattresses” because they consistently perform poorly, contributing to hock abrasions, wearing out in five to six years, and need tremendous amounts of additional bedding material.

We tell these folks over and over: Dual Chamber Cow Waterbeds are NOT mattresses.  Here are the major differences:


The fill base of all manmade flat mattresses on the market are solid rubber, latex, crumb rubber, foam, or fabric. These base materials are then encased in covers made of rubber, latex, or fabric. The construction leads to two major problems: 1) the materials inside the mattress will pack, and 2) the top cover and seams are the weakest point in the system and often tear.

DCC Waterbeds are a vulcanized rubber bladder system. Since they are filled with water, it is impossible for them to ever pack. Also, there is no top cover. The bed itself is guaranteed for 10 years (six years when installed in a tie stall barn).


The ultimate test of a bedding surface’s performance is when the cow is lying. Mattresses may feel soft when the cow is standing on them, but standing is not where you want your cows to be.  Cows are most productive and least susceptible to lameness when they are lying down. When cows lie on flat mats, no matter how soft the mat is, the surface she lies on is inflexible.  The only thing that moves is her skin, and her skin abrades against the flat mat surface. This rubbing is what causes hock injuries, which leads to discomfort and more standing up.

Again, DCC Waterbeds are totally different.  The front pillow cushions the knees as she descends.  The rear cushion comforts her hips as she drops to the resting position. As the cow continues her lying bout, up to three hours at a time and 12-14 hours per day, the DCC Waterbed acts much like a specialty hospital bed where a person is confined for long periods.  The hospital bed moves with the skin, preventing bedsores.  The DCC Waterbed performs the same function.  The cows body forces the water to her lighter points, her hocks, knees and udder, her pressure points, and the bed moves with her skin, preventing sores.

Cost and durability

Manmade rubber flat mattresses and DCC Waterbeds can be comparable in terms of up-front costs. However, we tell farmers to take into consideration two things 1) the warranty and 2) the amount of additional bedding you need to keep the mattress comfortable. DCC Waterbeds have a 10-year warranty and need little to no additional bedding material to provide consistent and superior cow comfort.

It is important when reading news articles or research studies that waterbeds of any type are not ever confused with results for mattresses. Data for mattresses cannot be used as data for waterbeds. In one study that compared waterbeds, sand, and mattresses, you can see how much better waterbeds perform compared to mattresses: http://bit.ly/JDS2007.